Can facial exercises work as well as a facelift?

A comparison needs two measurements

Not on the strength of the claim alone. "As well as a facelift" is a comparison, and a comparison needs a measured result on both sides. Before you accept the claim, find the result it points to and who measured it.

What the claim has to show

Copy the claim down exactly as written. If a program says it matches surgery, ask which outcome it means, how that outcome was measured, and what it was measured against. A set of before and after photos is not a measurement on its own. To hold the claim against something concrete, read how a university medical school describes its face and neck lift service and see whether the exercise claim is aimed at the same concern and the same kind of patient.

Holding the exercise claim against surgery questions

Write the promise down word for word. Then read a national health service's page on the facelift operation and mark which of the points it covers the exercise claim also addresses and which it skips. Bring both lists to a consultation and ask the surgeon which parts of your concern a facelift addresses and which it does not.

What no exercise claim can say about your face

Nobody tested an exercise program to answer this, and none of it is medical advice. A surgeon who examines you in person is the one who can say what applies to your face.