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The gap between a claim and the evidence

A marketing claim and medical evidence are not the same thing, and the difference is easy to miss when a sentence sounds confident.

Photos, "no downtime" and new-technique hype

Three kinds of claim get the closest reading: before and after photos, "no downtime" promises, and new-technique hype worth checking.

Quote first, then look for a clearance or a trial

Product and procedure claims are read against regulatory clearances and published trial data. Each claim is quoted first, so you can see the exact words before the check begins.

A claim means what it says

Be literal. A claim means what it says, no more and no less. Keep a claim and its evidence separate. Say plainly when a claim has no clearance or study behind it, and do not fill the gap with opinion.

Board and society pages to read before a Sammamish consultation

Readers in Sammamish weighing a facial procedure can also look at how professional bodies describe their own fields. One example is a professional society's article on the differences between plastic surgery and cosmetic surgery and why board certification matters, and another is a second society's list of head and face procedures. Both are useful for seeing what a professional description looks like.

Start from the claim that caught your eye

Choose a procedure and start with the claim that caught your eye. If a question remains, take it to a consultation.